Website Performance Calculator
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Website Audit Scorecard
40
Customer Call
To Action Score
30
Branding &
Storytelling Score
30
General
Interaction Score
100
Overall
Site Score
Customer Call To Action
Website Overall
Navigation Items Link Appropriately
Images Are Responsive
Maps Are Loading Correctly
Expired Content
Online Buying Tool
Links Work
On SRP
On VDP
In Navigation
New Vehicles
New Specials Landing Page
Sale Price Listed With MSRP
New Vehicles Landing Page Loads Properly
SRP – No More Than 3 CTAs
Filter Options Correctly Function
Outdated Model Years
Used Vehicles
Used Specials Landing Page
Sale Price Listed
Used Vehicles Landing Page Loads Properly
SRP – No More Than 3 CTAs
Filter Options Correctly Function
Vehicle History Report Links Correctly
Service & Parts
Service Specials Landing Page
Parts Specials Landing Page
Save Specials Apple/Android Wallet
Service Center Landing Page
Parts Center Landing Page
Talk To The Service Manager – In Navigation
3rd Party Widgets
Finance Application
Trade-In Tool
Soft Credit Tool
Service Scheduler
Order Parts
Chat / Text Tool
Branding & Storytelling
USP Name
USP Landing Page
In Navigation
On Homepage
SRP Banner
Slider
Automotive Group
About Us – In Navigation
Talk To The GM – In Navigation
Morgan BuyPass – In Navigation
CFNA Card Representation
Homepage Representation
Additional Creative
Inventory Overlays With Appropriate Information
Personalized Homepage Background
Offer Sliders
Military / First Responders Offer Listed
College Grad Offer Listed
General Interaction
Phone Numbers Listed
Sales
Service
Parts
Body Shop (If Available)
Hours Listed
Sales
Service
Parts
Body Shop (If Available)
Social Links
X
YouTube
Maps
Additional Information
Write Reviews Accessible
Read Reviews Accessible
Staff Page Current
ADA Accessible Site
Form Contacts Current
Website Overall
Website Loads Correctly
CTAs Link Appropriately
More Than 7 Sliders In Rotation
Sliders Are The Same Size
Sliders Link Appropriately
3rd Party Widget Interruptions?
Expired Content