August 18, 2021

Thinking Beyond the Radius: Strategically Expand Your Reach to Achieve Growth

By Matthew Freitas, Affinitiv Advertising Sales Specialist There is no one-size-fits-all solution for auto dealers trying to navigate the current market. Adding to problems at the dealership, today’s auto consumers are well aware of the industry challenges, as they’re facing historically high prices on used…
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May 12, 2021

Case Study: Affinitiv Digital Increases Dealer’s Lower Funnel Conversions by 194% with Google’s Performance Max

A Profile on Ford of Port RicheyAffinitiv Digital partnered with Google to test and develop a Performance Max strategy for our client, Ford of Port Richey. Read the full case study details below. The ChallengeFord of Port Richey was looking for ways to increase their…
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April 5, 2021

Digital Ads, Data Privacy, and Your Marketing Strategy: What Dealers Need to Know

As you’ve likely heard, ad tech giants are facing unprecedented scrutiny for how they handle user data while ensuring online privacy. Companies like Google, Facebook, and Apple® routinely share iOS user data with other ad-serving platforms. With new legislation and platform updates announced over the…
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February 4, 2021

Affinitiv Announces Rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising

Reflects its unique opportunity in the automotive marketplace Chicago, IL | February 4, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces today the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency…
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November 8, 2019

Caldwell & Kerr 2019 Davey Award Winners!

Big news! The 15th annual Davy Awards just concluded and the Academy of Interactive and Visual Arts awarded Caldwell & Kerr not 1, not 2, not even 3, but 4! 4 Silver Davy Awards for 2019! 2 of the awards were in the “Commercial” category…
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September 18, 2019

Played With House Money And Won Big At Digital Dealer 27 In Las Vegas

Digital Dealer 27 at the Mandalay Bay Convention Center in Las Vegas is in the books and it couldn’t have been more fun and successful for the Caldwell &Kerr Advertising and Affintiv Digital team! With this year’s theme being about the importance of creative, our…
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September 3, 2019

Our Commitment To Accessibility

We are committed to ensuring that individuals with disabilities enjoy full access to our clients’ marketing efforts. In recognition of this commitment, Affinitiv Advertising is continually in the process of making modifications to increase the accessibility and usability of all our touch points with our…
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December 19, 2018

Operation Santa

CK Advertising Continues To Give…. The Holiday Season was made brighter for hundreds of underprivileged children in Lee and Charlotte counties thanks to CK Advertising’s participation in Operation Santa.   The agency’s staff donated Christmas presents on behalf of the Children’s Network of Southwest Florida,…
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November 7, 2018

#DigitalDealer25 in Vegas!

  When we think of our Digital Dealer 25 experience, we’ve only got one word to describe it: “WoW!“. Our production team made this recap video JUST FOR YOU! Check it out! You will not believe it, until you see it!
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September 19, 2018

Are you going to DD25? Paul Caldwell’s got a secret he does not intend to keep!

Tuesday, October 16th @ 2:30PM | Digital Dealer 25 This workshop will break down the high-level version of a dealership’s hierarchy of needs and advertising priorities. This is the complete dealership advertising blueprint that has been proven successful throughout years of being in business. The…
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