Creative – The 1 Word Nobody Is Talking About | Paul Caldwell
Your creative messaging is the most important part of any advertising campaign!
Why spend money hand-over-fist on advertising with a message that won’t cut through the crowded advertising landscape or isn’t even remembered?
So many agencies constantly advise dealers on where to advertise and never focus on creative messaging – what to say and where to say it – until NOW!
Dealers’ creative messaging is getting lost and it’s all looking the same. Your dealership’s creative message and where you’re placing it matters now more than ever!
During Paul Caldwell’s Speaker Workshop at NADA 2020 in Las Vegas, you’ll discover what creative message to deliver across each advertising medium, why it is important in those mediums and how to convey the message!
Creative That Matters!
On February 16th & 17th at 10:30 Paul Caldwell is giving you an inside look at understanding why creative is so important, understanding creative messaging specific to your advertising medium for both branding and retail and how to adjust your advertising efforts based on your campaign goals.
It’s time to be different. It’s time to take your creative to the next level. Be different by design – it’s a sure bet.
Paul Caldwell Speaker Workshop
Creative – The One Word Nobody Is Talking About
NADA 2020
February 16th
10:30-11:30 am
NADA 2020
February 17th
10:30-11:30 am
*No purchase necessary. Applicant must pre-register for their demonstration before February 13, 2020. Applicant must complete a 30-minute demonstration by Caldwell and Kerr Advertising prior to claiming prize. Prize is $100 in cash or gift card. This promotion is open to dealership principals not currently clients of Caldwell and Kerr Advertising. All applicants must be 18 years or older. 1 per customer per demo. Can only receive the $100 for a demo at NADA. See Caldwell and Kerr Advertising for complete details. Expires February 17, 2020.