Website Performance Calculator

Afinitiv Advertising

Website Audit Scorecard


40

Customer Call
To Action Score


30

Branding &
Storytelling Score


30

General
Interaction Score


100

Overall
Site Score

Customer Call To Action

Website Overall

Desktop
Mobile

Navigation Items Link Appropriately

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Images Are Responsive

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Maps Are Loading Correctly

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Expired Content

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Online Buying Tool

Desktop
Mobile

Links Work

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On SRP

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On VDP

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In Navigation

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New Vehicles

Desktop
Mobile

New Specials Landing Page

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Sale Price Listed With MSRP

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New Vehicles Landing Page Loads Properly

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SRP – No More Than 3 CTAs

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Filter Options Correctly Function

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Outdated Model Years

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Used Vehicles

Desktop
Mobile

Used Specials Landing Page

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Sale Price Listed

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Used Vehicles Landing Page Loads Properly

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SRP – No More Than 3 CTAs

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Filter Options Correctly Function

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Vehicle History Report Links Correctly

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Service & Parts

Desktop
Mobile

Service Specials Landing Page

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Parts Specials Landing Page

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Save Specials Apple/Android Wallet

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Service Center Landing Page

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Parts Center Landing Page

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Talk To The Service Manager – In Navigation

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3rd Party Widgets

Desktop
Mobile

Finance Application

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Trade-In Tool

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Soft Credit Tool

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Service Scheduler

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Order Parts

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Chat / Text Tool

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Branding & Storytelling

USP Name

Desktop
Mobile

USP Landing Page

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In Navigation

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On Homepage

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SRP Banner

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Slider

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Automotive Group

Desktop
Mobile

About Us – In Navigation

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Talk To The GM – In Navigation

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DR Tool – In Navigation

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CFNA Card Representation

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Homepage Representation

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Additional Creative

Desktop
Mobile

Inventory Overlays With Appropriate Information

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Personalized Homepage Background

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Offer Sliders

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Military / First Responders Offer Listed

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College Grad Offer Listed

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General Interaction

Phone Numbers Listed

Desktop
Mobile

Phone Numbers Correct

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Sales

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Service

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Parts

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Body Shop (If Available)

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Hours Listed

Desktop
Mobile

Sales

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Service

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Parts

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Body Shop (If Available)

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Social Links

Desktop
Mobile

Facebook

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Instagram

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X

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YouTube

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Maps

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Additional Information

Desktop
Mobile

Write Reviews Accessible

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Read Reviews Accessible

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ADA Accessible Site

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Form Contacts Current

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Website Overall

Desktop
Mobile

Website Loads Correctly

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CTAs Link Appropriately

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More Than 7 Sliders In Rotation

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Sliders Are The Same Size

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Sliders Link Appropriately

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3rd Party Widget Interruptions?

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Expired Content

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