By Matthew Freitas, Affinitiv Advertising Sales Specialist There is no one-size-fits-all solution for auto dealers trying to navigate the current market. Adding to problems at the dealership, today’s auto consumers are well aware of the industry challenges, as they’re facing historically high prices on used…

A Profile on Ford of Port RicheyAffinitiv Digital partnered with Google to test and develop a Performance Max strategy for our client, Ford of Port Richey. Read the full case study details below. The ChallengeFord of Port Richey was looking for ways to increase their…

As you’ve likely heard, ad tech giants are facing unprecedented scrutiny for how they handle user data while ensuring online privacy. Companies like Google, Facebook, and Apple® routinely share iOS user data with other ad-serving platforms. With new legislation and platform updates announced over the…

Reflects its unique opportunity in the automotive marketplace Chicago, IL | February 4, 2021 – Affinitiv, the leading provider of data-driven marketing and software solutions to the automotive market, announces today the rebranding of Caldwell & Kerr Advertising to Affinitiv Advertising. Caldwell & Kerr Advertising, a full-service digital agency…

Big news! The 15th annual Davy Awards just concluded and the Academy of Interactive and Visual Arts awarded Caldwell & Kerr not 1, not 2, not even 3, but 4! 4 Silver Davy Awards for 2019! 2 of the awards were in the “Commercial” category…

We are committed to ensuring that individuals with disabilities enjoy full access to our clients’ marketing efforts. In recognition of this commitment, Affinitiv Advertising is continually in the process of making modifications to increase the accessibility and usability of all our touch points with our…

CK Advertising Continues To Give…. The Holiday Season was made brighter for hundreds of underprivileged children in Lee and Charlotte counties thanks to CK Advertising’s participation in Operation Santa.   The agency’s staff donated Christmas presents on behalf of the Children’s Network of Southwest Florida,…